Welcome to
The South African Furniture Initiative
SAFI is a joint initiative uniting industry, labour and government with the common interest of promoting employment growth and transformation of the South African Furniture Manufacturing Industry for the benefit of all the stakeholders.
MARKET
ACCESS
We drive demand for locally manufactured furniture by supporting state procurement and promoting exports through the AfCFTA and other global trade agreements. We also ensure access to locally produced raw materials, strengthening our industry's foundation.
SUSTAINABLE RAW MATERIALS
We provide a robust online database of raw material suppliers and insights into local manufacturing capacities. By modelling supply and demand for critical materials, we ensure a reliable and consistent supply to meet future needs.
TRADE INTERVENTIONS
We take action against illegal furniture imports, identify tariff lines for duty rebates, and use trade remedies to prevent uncompetitive imports. Our efforts include customs training, monitoring, and setting industry standards.
MARKET INTELLIGENCE
We are developing a comprehensive data platform to deliver market intelligence and support trade, policy, and investment decisions across the furniture value chain.
SKILL DEVELOPMENT AND TRAINING
We enhance technical skills within the furniture industry, introduce new skills to drive growth and innovation and create career paths for youth that align with the industry’s needs.
The South African Furniture Initiative (SAFI) brings together industry, labour, and government to develop and grow the South African furniture industry.
Founded in 2016, SAFI’s vision is to see South African furniture in every home, school, and workplace across Africa and beyond.
- Providing market intelligence and insights.
- Facilitating training, mentoring, and support services.
- Promoting South African furniture manufacturing and design.
- Enhancing market access for small and PDI-owned enterprises, both locally and internationally.
- Developing initiatives to boost industry performance and growth.
- Sustaining current jobs and creating new employment opportunities in the furniture sector.
- Building strategic relationships across the furniture value chain.
INDUSTRY PLATFORMS
SAFI membership provides access to our industry platforms, content, and initiatives. Members, including furniture manufacturers, designers, suppliers, retailers, and other stakeholders, benefit from a connected network that promotes collaboration and enhances the industry landscape.
Business Directory
The Business Directory is a local South African furniture industry showcase featuring manufacturers and service providers. This dynamic platform brings together manufacturers, designers, suppliers, retailers, and service providers, supporting collaboration and growth across the industry.
Employment Portal
The Employment Portal bridges the gap between employers and job seekers. This platform simplifies hiring by allowing employers to post jobs, review applications, and schedule interviews. Job seekers can easily browse opportunities, upload CVs, and access career resources.
Industry Tender Board
The Industry Tender Board is a centralised hub for opportunities in the South African furniture industry. It features a comprehensive list of tenders to foster collaboration and growth.
