Message from the CEO Dear SAFI Members, As we move into 2025, there’s a renewed energy in our industry. The South African (SA) furniture sector is evolving, and while we still face challenges, we have more opportunities than ever to grow, innovate and make our mark locally and internationally. At SAFI, we are committed to […]
RA Woodcraft: Exporting local craftsmanship while uplifting local talent In the heart of South Africa’s woodworking industry, RA Woodcraft is setting new benchmarks for excellence, sustainability, and craftsmanship. Founded by Rudolf Zuidema, a SA Skills Gold Medallist and World Skills Finalist in Joinery and Woodmachining, the company blends traditional skill with modern precision to produce […]
SAFI welcomes Adhesion: a fresh approach to marketing and PR SAFI is pleased to announce a smooth and successful transition to Adhesion and The Line as our new digital marketing and PR partners. With a fresh perspective, creativity and strategic expertise, the team has quickly aligned with SAFI’s goals, bringing a dynamic and results-driven approach […]
SAFI’s smarter, sleeker digital home is taking shape SAFI’s website is being redesigned by our development partners and internal team, creating a more user-friendly and visually refined platform. Exciting changes are underway as SAFI’s website undergoes a complete transformation, setting the stage for a smarter, more intuitive and visually refined digital experience. With a strong […]
Expanding the reach: A step towards industry unity A digital platform to connect SA furniture manufacturers with local and international buyers. The SAFI Catalogue Initiative is set to become a powerful tool for SA furniture manufacturers, providing a centralised, digital showcase for locally produced furniture. Designed to connect manufacturers with corporate buyers, government procurement officials […]
Expanding the reach: A step towards industry unity Expanding Bargaining Council reach and strengthening compliance are key steps toward a more unified and competitive industry. In a pivotal meeting held late last year, key developments in Bargaining Council registration were discussed, marking a significant step toward industry cohesion. The Western Cape Bargaining Council has officially […]
Building skills, building futures Bridging the skills gap is essential for the future of SA’s furniture industry. SAFI and key stakeholders are driving initiatives to upskill artisans, certify talent and secure industry growth. Skills development is the backbone of a thriving furniture manufacturing industry. In SA, where unemployment is high and skilled artisans are in […]
Gearing up for exports to Germany SAFI is connecting local furniture manufacturers with German buyers, creating new export opportunities and strengthening trade partnerships. SA furniture manufacturers have a new opportunity to expand into the German market, following discussions between SAFI and the German Chamber of Commerce on 6 February 2025. A key focus was the […]
Bringing buyers to you: A smart approach to export success SAFI is bringing global buyers to SA, creating direct opportunities for manufacturers to secure exports. For SA furniture manufacturers, securing international buyers is a key priority. While trade shows and expos remain valuable platforms, SAFI is exploring additional, more direct and cost-effective ways to connect […]
Unlocking export potential SAFI’s role in the SA furniture industry’s export strategy. SAFI, in partnership with the Department of Trade, Industry, and Competition (DTIC), commissioned a comprehensive study to develop an export strategy for the SA furniture industry. The report, conducted by Trade Research Advisory (Pty) Ltd, a research firm affiliated with North-West University, was […]
