Bringing buyers to you: A smart approach to export success

SAFI is bringing global buyers to SA, creating direct opportunities for manufacturers to secure exports.

For SA furniture manufacturers, securing international buyers is a key priority. While trade shows and expos remain valuable platforms, SAFI is exploring additional, more direct and cost-effective ways to connect local manufacturers with global buyers. One such approach is to bring international buyers to SA, allowing them to visit factories, meet manufacturers and see their products first-hand – a practical and cost-effective alternative to relying solely on trade fairs.

The international buyer outreach programme

SAFI is actively working to identify and attract international retail buyers to South Africa, aiming to create direct opportunities for them to connect with local manufacturers. While this initiative is still in development, efforts are underway to establish relationships with potential buyers in key global markets. The goal is to facilitate an inward-bound trade mission (IBM), where selected buyers can visit production facilities, engage with manufacturers, and experience firsthand the craftsmanship and quality that define South African furniture. By providing this immersive experience, SAFI hopes to strengthen business relationships and enhance export opportunities for the local industry.

SAFI is actively engaging with key organisations such as DTIC, TIKZN, and other industry stakeholders who have pledged their support for this initiative. While a formal project steering committee (PSC) has not yet been established, ongoing discussions aim to secure collaborative backing. To support these efforts, SAFI is expanding its manufacturer database and strengthening industry partnerships to facilitate meaningful connections. Manufacturers may be asked to contribute a nominal meeting fee to encourage commitment, while SAFI will also explore potential funding support through DTIC’s inward trade mission programme. Although progress is gradual, these steps are essential in building a sustainable and effective export initiative.