Unlocking Growth and Transformation in South Africa's Furniture Industry

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Gearing up for exports to Germany

Gearing up for exports to Germany

SAFI is connecting local furniture manufacturers with German buyers, creating new export opportunities and strengthening trade partnerships.

SA furniture manufacturers have a new opportunity to expand into the German market, following discussions between SAFI and the German Chamber of Commerce on 6 February 2025. A key focus was the interest of Easy Container Import (ECI), a subsidiary of MCA Furniture Ltd., in sourcing high-quality SA furniture.

ECI is a well-established European trading partner with 2,500 customers and a strong demand for premium furniture. They are seeking reliable SA manufacturers who can supply case furniture, tables, chairs, benches and bar furniture that meet EU standards. SAFI has provided a preliminary list of potential suppliers, marking an important step in establishing trade partnerships.

Exporting to Europe requires compliance with EU regulations, particularly the EUDR and REACH regulations. These rules affect wood sourcing, chemical treatments and environmental impact, making compliance essential for market entry. SAFI is working with the local FSC to support manufacturers in meeting EUDR requirements. A sustainability consultant may also be brought in to assist businesses with regulatory challenges, particularly around chemical testing and wood supply chain traceability.

ECI is looking for long-term sourcing partnerships with manufacturers who can meet EU quality and regulatory standards. Interested companies should contact SAFI to explore this opportunity.

Help navigating global markets

Exporting unlocks growth by expanding markets, boosting revenue, and reducing reliance on local demand. It strengthens brand credibility, fosters innovation, and enhances resilience against economic shifts. However, export readiness is essential. Without knowledge of trade regulations, VAT compliance and international logistics, businesses risk costly mistakes and shipment delays. Proper preparation ensures smooth transactions and long-term success.

Freight Training, a local training company, offers expert-led courses on international trade, focusing on compliance, risk management, and regulations. Recently, they presented at SAFI’s export workshop, highlighting common challenges SA companies face, particularly around exchange control and VAT regulations.

SAFI is planning a tailored workshop with Freight Training for 20 members, covering export VAT, exchange control, and trade regulations. At R1,500 per participant, this investment helps businesses avoid financial risks and improve competitiveness. “We encourage members to join this invaluable training,” says SAFI CEO, Greg Boulle.

Freight Training will be offering two other private workshops focused on key areas of export success, including:

Exchange control & VAT for exports

(25th & 26th March)

  • Exchange control regulations for exports and merchanting
  • UCR System, BoP reporting, and VAT compliance
  • Zero-rated exports, indirect export restrictions, and documentary compliance

Commercial terms & ICC’s Incoterms® 2020

(13th & 14th May)

  • Understanding trade contracts, Incoterms® Rules, and correct applications
  • VAT implications, marine insurance, and customs valuation
  • Practical case studies of common pitfalls in international trade
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