South African Furniture Initiative
Founded in 2016, our vision is to lead the expansion of a strong, sustainable and globally competitive South African furniture industry, placing South African furniture in every home, school and workplace across Africa and beyond.
Our Mission
Our mission is to support and advance the South African furniture sector through strategic partnerships, industry insights, capacity building, and market access, promoting growth, transformation and innovation for all stakeholders.
Our Mandate
Empowering the furniture industry through:
- Market intelligence and insights
- Upskilling, training programmes and mentorship
- Promoting local excellence and furniture design
- Expanding market access locally and internationally
- Driving growth and job creation
- Building strategic partnerships
- Facilitating the integration of the value chain
