New SAFI Board of Directors for 2024/2025 elected

The South African Furniture Initiative (SAFI) proudly announces the election of its Board of Directors for the 2024/2025 term. The new Board, chosen during SAFI’s recent Annual General Meeting, comprises an esteemed group of professionals who represent the collective voice of the industry’s stakeholders. Their leadership will be instrumental in shaping SAFI’s strategic direction and championing initiatives that promote growth, innovation, and job creation in the furniture sector.

The 2024/2025 SAFI Board of Directors includes:

• Penwell Lunga (Chairperson)
• Greg Boulle (CEO and Audit Committee)
• Nico Badenhorst (Audit Committee)
• Peter Grey (Audit Committee & Chamber Lead – Lounge)
• Michael Borcherds (Chamber Lead – Bed & Mattress)
• Mohammed Hansa (Chamber Lead – Case Goods)
• Byron Donaldson (Chamber Lead – School & Office)
• Stephanie Forbes (Chamber Lead – Kitchen & BIC)
• Justin Berry (Chamber Lead – Raw Materials)
• Stephan Nieuwoudt (Chamber Lead – Retail)
• Johann Claassen
• Morné Smith

Union representatives include:

• Walter Dyers (Audit Committee)
• Jonathan van Rooyen
• Educated Nkosi
• Phineas Ntimane

The Alternate Directors are:

• George Annadale
• Arthur Bondt
• Norman Meyer
• Devraj Moodley
• Jan-Hugo Roothman
• Kenneth Chauke
• Ismail Sahib

This diverse team brings extensive expertise across the furniture industry’s value chain, equipping SAFI to tackle industry challenges and seize opportunities. With their guidance, SAFI is poised to drive meaningful progress, ensuring sustainability, innovation and increased economic contributions from the sector.

As SAFI enters this new chapter of leadership, the organization remains committed to fostering collaboration and innovation to uplift the South African furniture industry and its stakeholders.