SAFI’s smarter, sleeker digital home is taking shape
SAFI’s smarter, sleeker digital home is taking shape
SAFI’s website is being redesigned by our development partners and internal team, creating a more user-friendly and visually refined platform.
Exciting changes are underway as SAFI’s website undergoes a complete transformation, setting the stage for a smarter, more intuitive and visually refined digital experience. With a strong focus on usability and functionality, the redesigned website is being developed in collaboration with Brandhub, a leading branding and digital solutions agency.
The new website is set to go live on 1 April 2025, marking a significant milestone in SAFI’s commitment to providing a centralised online resource for the local furniture industry. Designed to enhance navigation, streamline content and offer a more engaging user journey, the platform will ensure that members can easily access key industry updates, opportunities and business resources.
At the heart of this transformation is Brandhub’s expertise, led by Leon van Schalkwyk, who has generously taken on this project pro bono. Their dedication to supporting the SA furniture industry has played a crucial role in shaping a platform that is not only aesthetically appealing, but also highly functional and aligned with industry needs.
The redesign process has focused on refining the visual identity, content strategy and overall user experience. So far, key developments include a brand ID document to maintain a consistent and professional look, a comprehensive wireframe to enhance navigation, and refreshed content to ensure clarity, engagement and relevance to industry members.
“A strong digital presence is key to supporting our members,” says Tracy Symons, SAFI’s marketing relationship manager. “Leon and the Brandhub team have done an outstanding job in bringing this vision to life, ensuring that the website evolves into a true industry resource.”
As the launch date approaches, SAFI encourages members to stay tuned for updates and prepare to explore the new website – a modern, dynamic and powerful tool designed to elevate the SA furniture industry through communication and collaboration.
